Dog Wellness Subscription Service
WagWell
Dog Subscription Service
Project Type: Branding, Packaging, Social Media Design
Overview: This 10 week project involved building a full design system for WagWell, a mock dog wellness company focused on canine health and safety.
Deliverables:
1. Three types of subscription boxes
2. Product labels
3. Thank you card inserts
4. Recipe and activity cards
5. Social media posts
6. Advertising posters
About the Brand
WagWell is a subscription based dog wellness company that is dedicated to helping owners maintain a healthy diet for their dogs. The company offers customizable monthly make your own meal boxes with fresh and nutritious ingredients for your dogs. They also offer a variety of treat boxes with the same quality and nutrition standards, along with toy boxes featuring only the safest toys and activities for dogs of all sizes and age. Their goal is to ensure your best friend has a happy and healthy life!
Inspiration Behind the Brand
For this brand I wanted to covey a warm and welcoming brand. One that also lets people know that we are all about their dog and providing them with only the best and safest things.
Design Style: Used hand drawn water color icons to bring a homemade feeling to the boxes and overall brand, pushing forward and showing the craft element of our band.
Tone: Welcoming, playful, professional
Typography
Color Palette
Logo Design
Box and Label Designs
For this brand I wanted to covey a warm and welcoming brand. One that also lets people know that we are all about their dog and providing them with only the best and safest things.
Toy Box
Design: For this
Included Inside:
- 8-10 toys
- Activity Card (what you can do with the toys inside)
- Thank you Card
Label Design:
I created labels for the toys found inside the subscription box. For these labels, we can see subtle, lighter in color water color icons along with information about each toy, including the material made of and vet vet-approved stamp.
Interactive Model
Treat Box
Design: For our
Included Inside:
- Insulated Bag
- All the ingredients needed to make the selected treats
- 4 recipe cards
Interactive Model
Meal Box
Design: For our
Included Inside:
- Recipe Card
- Ingredients for food, similar to treat box with an insulated bag
Interactive Model
Advertising
For this brand I
Design Style: Focused on
Tone: Focused on
Process
For this brand I wanted to covey a warm and welcoming brand. One that also lets people know that we are all about their dog and providing them with only the best and safest things.